Welcome back to the HobbyScool podcast, where we explore new hobbies and learn new skills.

In today's episode, we have a special guest, Salina Beasley, a makeup coach who specializes in teaching women how to do their own makeup like professionals. With the rise of virtual meetings and connecting online, many people are struggling to feel confident in front of the camera.

Salina's mission is to help women feel authentic and confident on camera by choosing the best colors and makeup tailored to their skin tone, type, and undertone. Whether it's for a video call, family pictures, or any camera appearance, Salina shares her expertise to ensure that you put your best face forward.

Join us as we dive into the world of makeup for the camera and discover the secrets to appearing vibrant and magnetic on-screen.

Let's get started with our special guest, Salina Beasley!

Mastering Camera-Ready Makeup: Insights from Selina Beasley

In a world where virtual communication has become the norm, it's essential to have the skills to present yourself confidently and authentically on camera. On this episode of the HobbyScool podcast, we dive deep into the art of makeup for the camera with renowned makeup coach Selina Beasley. Drawing from her years of experience as a stage performer and makeup artist, Selina shares her expertise on how to create a professional and vibrant look specifically tailored for camera appearances.

Understanding the Importance of Camera-Ready Makeup

One common misconception is that piling on more makeup will make you look better on camera. However, Selina emphasizes that it's all about strategic color choices and placement. By selecting colors and products that enhance your natural features, you can achieve an effortless and camera-friendly look.

Determining Your Skin Tone and Undertone

Knowing your skin tone and undertone is crucial when it comes to selecting the right makeup shades. Skin tone can be determined visually, with variations ranging from ivory to bronze. On the other hand, undertones can be cool or warm, affecting which colors work best for you. Selina has even created a quiz on her website to help individuals determine their undertones.

Choosing the Right Colors for Your Eyes

When it comes to eye makeup, the color of your eyes plays a significant role in determining the most flattering shades. Selina provides helpful tips and recommendations based on eye color. For instance, those with blue eyes can opt for pink, orange, gold, or coral eyeshadows to make their eyes pop, while green or hazel eyes can be enhanced with shades like purple, plum, lavender, or pink. Brown-eyed individuals have the freedom to choose from a wide range of colors, with jewel tones adding a touch of sparkle.

Enhancing Your Appearance on Camera

The camera has a tendency to make our skin appear washed out and make us look tired and dull. Selina guides us on how to counteract these effects, emphasizing the importance of higher contrast and brightness. For example, instead of neutral lipstick and brown eyeliner for a daytime look, opting for black eyeliner and a lipstick color that is slightly deeper than your natural skin tone can create more intensity and vibrancy on camera.

Building Your Skills and Confidence

Selina not only educates us on makeup techniques for the camera but also empowers us to become our own beauty advocates. Hiring a makeup artist for important events can lead to potential problems, such as not being able to recreate the look or feeling uncomfortable with the outcome. By learning and mastering makeup application, you gain the confidence to showcase your best self and become an authority in your field.

Selina Beasley's Expertise and Offerings

As a stage performer for over 30 years, Selina Beasley has a wealth of knowledge and expertise in the field of makeup. In 2020, she launched her makeup coaching business, offering tools and techniques to help creative entrepreneurs achieve a professional-looking makeup for camera appearances. Selina offers a free mini lipstick masterclass for beginners in makeup, as well as her seven-figure image challenge, designed to guide participants in selecting their best colors, auditing their makeup collections, and creating a camera-ready look in 15 minutes or less.

Conclusion

The ability to confidently present oneself on camera has become increasingly important in a world where virtual communication is the new normal. Selina Beasley's expert advice and tips on makeup for the camera provide invaluable insights for those looking to enhance their appearance and feel authentic on video calls, family pictures, and other camera appearances. By strategically choosing colors, understanding your skin tone and undertone, and building your makeup skills, you can gain the confidence to put your best face forward and create a powerful impression in any virtual setting.

Mentioned In This Episode

• Where to find Salina: ⁠Website⁠

• ⁠Skin Undertone Quiz⁠

• ⁠7-Figure Image Challenge

• Don't forget to join our wait list for the next HobbyScool online learning summit. Our summits are free to attend and you can be the first to know when the next summit launches by ⁠getting on the wait list here.

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Transcript:

Dr. Destini Copp [00:00:02]:

And my special guest today is Selina Beasley. Selena was a stage performer for over 30 years, and she understands the unique demand of putting your best face forward for your audience. After receiving her color designation under the direction of a celebrity makeup artist, Selina launched her makeup coaching business in 2020. So she helps creative entrepreneurs access the tools and techniques needed to make to do their own makeup and basically like a pro. So her specialty is showing people how to master their on camera makeup so they could go from looking tired dull and washed out on screen to vibrant and magnetic attracting audiences to their important message. Now, Selena, I am super excited to jump in and talk about this with you today. I know a lot of the listeners here are interested in doing, you know, doing their own makeup. I know when I, last year, when my son got married, I hired a makeup artist. I had never done that before in my fire lot, but I was like, you know what? I want it to be perfect. But what if I could do that on my own? And I know that you can kinda walk you're gonna walk us through all of that today. But before we get started in all the questions I have for you, can you tell the audience just a little bit more about you and how you help people.

Salina Beasley [00:01:30]:

Oh, sure. Destini, thank you so much for inviting me to be a part of this today. I've been looking forward to it. So, as you were saying, I am a makeup coach. I teach, women how to do their own makeup like professional. And I specialize in makeup for the camera. And the reason why is in recent years, no matter, if what you do in business or personally, the camera and working virtually or connecting with people virtually has become a normal part of our lives more than more than it ever was in years prior, since the dawn of Zoom and our our you know, video chatting, we are now having to contend with the camera for things that we we really didn't have to keep the camera in mind before. And I have seen so many people confident, you know, powerhouses in their field, you know, take their businesses virtually and you turn on the camera and all of a sudden, it it's it's the confidence just goes from a 10 to a 2. There's something about the camera. whether your camera's shy or you just, you know, I don't like pictures of myself, that tends to make a person self conscious. And so my mission is to help women be able to put their show up, put their best faces forward on camera so that they feel confident and yet authentic. So I help them dial in their best look, choose their best colors, figure out how to select makeup that is tailored to their skin tone. Their skin type. Their skin undertone because, let's be honest, shopping for makeup can be a daunting and overwhelming and intimidating experience.

Dr. Destini Copp [00:03:52]:

Oh, and for sure. And you know, I I liked what you said. It it you brought out an important point that I hadn't really thought about. You know, today, I feel like we're always on camera. Whether it's video or taking pictures to put on social media or, you know, just everything that we're doing. And it wasn't like that years ago, and I'm dating my sell a little bit here, but it certainly wasn't like that like that years ago. And,

Salina Beasley [00:04:19]:

so we had posted We have the COVID, era to thank for that. It's just really we had to all get very inventive and figure out how to connect with one another virtually And it just it has changed the way we communicate, and it is more effective. If you have a message to bring or you wanna make connection with somebody, it is more effective statistically to deliver that message via video than it is text or static image or just the written word. So I want I want women to feel empowered and confident to be able to turn on their screens and the to make the connection. That's the end goal is to make a connection with the person on the other side of the lens.

Dr. Destini Copp [00:05:07]:

And and to your point, a lot of times when I do get on video, like Zoom meetings, so maybe you're in a business meeting or at your work or whatever. I don't you know, sometimes I'll just leave my camera off, but you're but you're saying we shouldn't be doing that. we need to make sure that we're putting our best face forward. And, you know, especially if you're interested in getting a promotion or or whatever, people need to see face. They need to be able to connect with you. So you have absolutely sold me on that. So I wanna jump into one of the first questions that have with have for you. And, you know, it really comes down to I put makeup on almost every Not every day. There's some days I go without it, and that those are glorious days. But, you know, most days I put makeup on, but how is that dip front from makeup that you should be putting on for the camera or for video or if you're going to you know, getting getting your family pictures taking or whatever. Can you walk us through and talk us through that?

Salina Beasley [00:06:09]:

That's a great question because a lot of my students and my clients They experience frustration when they do their makeup, and it looks great in the mirror. And then they turn on the camera or they have their picture taken, and they're like, that's but that looks so different than what than what my mirror image looks like. Is it me? Am I imagining this? Is there something that I'm not doing. and the thing is is that the camera has a mind of its own. okay, due to things like angle, lighting, lens distortion, this can make your face look fuller, rounder, your eyes bigger, your features smaller than they look in the mirror than your mirror image. So it's not your imagination. The old adage that the camera adds £10 or that it it can add 7. It can age you 7 years. I am sad to be the one to tell you that it is true. And because the camera has a mind of its own, So when you're doing your makeup for the camera, you wanna contend. You have to contend with a camera that has a mind of its own. The camera will automatically make us look, make our color look a little more washed out. So we're gonna look more, tired, more dull. The more we don't counter make up for a camera that makes us look more lifeless, then then we're going to have to get a little smarter with our makeup, particularly in choosing our colors. So color for the camera, it is going to be brighter. It is going to be a higher contrast against your skin tone. And that is what's going to make your image look full of life, full of energy. So wearing blush to make your cheeks look, to make your face look more awake and more alive. If lipstick is maybe something that you you your red lipstick makes people nervous. They're worried, oh, I'm gonna look like a clown. You don't have to go bright, bold red, or Poparazzi pink, but choosing a color for your lips that is 1 to 2 Shades deeper than your natural skin tone, is going to help you not look so washed out on camera. It is going to give you that appearance of youthfulness and wake wakefulness and brightness and lift to your face. So dialing in colors that are bright enough for your skin tone, the the deeper your skin tone. So skin tone ranges from ivory, lightest of ivory to deepest of bronze. Right? Well, the deeper the skin tone the more at the higher the contrast your colors need to be, meaning they need to be brighter that you want them to stand out against your skin. Now a red lipstick on a bronze skin tone may overpower a red lipstick on an ivory skin tone. other words, it would be distracting. It was on an ivory skin tone, the the the red that looks fabulous on a bronze skin tone would look like it was overdone. It would look too much. It would be distracting. it would look more like the color was wearing youth than you were wearing the color. So I'm not going to reach for a bright, bold red sick messes necessarily for a person with an ivory skin tone. I may go for more of like a a a terracotta or maybe something that looks like a a red brick. so not as bright and bold. So knowing your skin tone, is is is key. That is number 1 to knowing how to dial in the brightness and intensity of your colors so that they stand out on camera without overpowering or repeating, with your natural color.

Dr. Destini Copp [00:10:36]:

So where can we go to find out what our skin tone is? I think I know what mine is, but I'm not a 100% sure, but where where would I go to figure that out?

Salina Beasley [00:10:46]:

Sure. skin tone is pretty discernible to the naked eye. So if you go to the makeup counter, you know, you have your formulas that are typically in a row from lightest to darkest. Yes. There these tones typically range anywhere from ivory to beige to bronze. And even within those 3 categories, so, Destini, you have an ivory skin tone. But even within the ivory category, are you light ivory? Are you middle ivory? Are you dark ivory? And So that is a you can pretty much filter with the naked eye what your skin tone is. if you range ivory, medium, or beige or bronze. Now the tricky part is when you start talking about the skin undertone, and that is your skin undertone either trends cool or warm. And when I start talking about undertone, this is when I see people's eyes glaze over, like, okay, you lost me. What are you talking about? And under tone simply means do cooler colors look better on you or warmer colors look better on you? warmer colors are your reds, orange, gold, yellow, lime, green. Those look great on people with a with a warm undertone. If you have a cool on your turn, you look great in in teal, blue, purple, plum, pink. Those look great on people with cool undertone. The easiest way to find out what your skin undertone is is simply to interpret how your skin responds to the sun. And I have created a simple one minute, 5 question quiz. You can go to my website and take that quiz to find out what your skin undertone is. So if you have an ivory cool undertone, you know you're gonna look best in blues and purples. And this is going to translate to your makeup and your color, your color choices when you're selecting your makeup palettes.

Dr. Destini Copp [00:13:08]:

Well, I'm definitely gonna go take that take that quiz or that test and endeavor that out. I I think do, like, the medium ivory with a cool undertone, but I definitely wanna confirm that. so we need to know kind of where our our skin is and what our undertone is. What else do we need to know to learn how to do our own makeup.

Salina Beasley [00:13:37]:

to learn how to do your own makeup effectively, You wanna know your skin tone, your skin under tone, and the the next sort of category of your profile that we look at is your natural coloring. So if you have brown eyes, or blue eyes or green eyes. This is going to influence your color choices because certain colors look best on a backdrop against those different color eyes. If you have blue eyes, you will look fabulous, in an eyeshadow palette that trends toward pink and orange and gold and coral because it's going to bring out the blue in your eyes. If you have green eyes, you want or green or hazel, like, I have hazel eyes. So I look for shades that trend more purple and plum, lavender, pink, back dropped again with my my hazel green eyes back dropped again a more plumb palette is going to bring out the green in my eyes. If you have brown eyes, I like to say the color wheel is your oyster You can't you really have a lot, more choices, but jewel tones tend to bring out they really tend to make the brown eyes sparkle. So you're going to wanna go with your Emerald, your sapphire. and again, this does not have to be Like, you you don't have to to layer it on thick. This is the key to make up for the camera is not to pile it on. It is just to strategically choose and place your colors so that it spotlight your best features. So I will once I address a, you know, a client's skin tone and undertone, we automatically go to their natural color and we start with their eyes. And I will guide them to choose colors from the color wheel that complement their eye color?

Dr. Destini Copp [00:15:53]:

So I one of the things that you mentioned there, and I didn't realize this you mentioned that you don't have to pile it on for the camera. I thought you did. I thought that's the reason why people when they went to go get, like, modeling pictures or whatever, they had so much makeup on, but you're saying that's not the case.

Salina Beasley [00:16:11]:

It is not a more is better. It's a higher contrast is better. So for a daytime look, I will, you know, wear maybe a neutral lipstick, brown eyeliner, perhaps, you know, just a blush that that matches my naturally flushed look. And I'm done. I'm 1 and done. I'm out the door. But if I turn on my camera like that, I'm going to look washed out. I'm going to look tired. It's my appearance is going to look dull and lifeless. So for camera, like, when I was when I was getting ready for our conversation today, rather than reaching for my brown eyeliner, I reached for my black eyeliner. I don't wear black eyeliner every day. I find that it seems to be, you know, for me, for my personality, for my brand for the lifestyle that I lead, I don't need black eyeliner every day. But for camera, I wanna dial up the intensity. I wanna dial up the contrast, so I'm not wearing more eyeliner. I'm not wearing more mascara or more eyeshadow. I've just dialed at the intensity in my color choices. So it's not a pilot on approach. It's strategic color choice, strategic placement.

Dr. Destini Copp [00:17:32]:

Well, you're giving me a lot to think about here. So let me ask you this. What is the one thing that you wish people knew about creating, you know, putting together their makeup for whether it's media or pictures or, you know, maybe they're doing family pictures or whatever, or they're getting on a Zoom. What is the one thing you wish they knew?

Salina Beasley [00:17:57]:

that you are the leading authority in your best look. And while it may seem like, well, I have a big important event coming up, whether it's your son's wedding or a photo shoot, I should hire a makeup artist. She while she's brilliant, he or she is brilliant, I am not anti makeup artist. I think makeup artists are magicians. They're fantastic. the the potential problem with working with a makeup artist is first you you love the look. You're like, wow. I'm not didn't even know I could look like that, but you don't have the skills to recreate the look. And she does she or he doesn't travel with you. They don't they can't make you up every time you have a special event or a camera appearance or a wedding or a photo shoot. So if you if you don't know how to recreate that look, well, then you're dependent on an artist to do that for you. And she or he may or may not dial in your factor in your personality, your your preferences, when when they're they're doing your makeup. So the first thing that could happen is you love the look, but you don't know how to recreate it. The second thing that can happen is you you all of a sudden feel I'll I'll give you an example. I had a student who had her makeup done. She looked gorgeous, but when she looked in the mirror, she was so she became immediately self conscious because she's like, I I don't even I feel like this doesn't even look like me. I feel like I look like a completely different person. And so throughout the rest of her photoshoot, she was self conscious. She was self aware. She felt like I don't look like me at all. Like, this looks like just just somebody else. And so my goal is you are the leading authority in your look. Makeup is just a skill. It is not reserved for the artistic or, you know, people with just, creative, you know, artistry skills or It is just a skill. And your coloring, your face shape, your feature size, your god given structure features of your face, they are the map to your best look, and you can be, skilled, and you can be your own beauty advocate to be able to walk into any store feature, in any opportunity, camera, or face to face, and say, that's my color. This is the kind of mood I wanna create. This this matches my personality. This is the way I want to show up and how I feel the most confident. And at the end of the day, that is what we're after. We I believe that a powerful message and a confident image leads to unstoppable results. And when we bring those 2 things hand in hand, people on a mission with the confidence that that they have cast themselves as the the authority in their field at authentically and they're not showing up as somebody that they're not, that is what we wanna dial into because that is what is going to influence and is going to carry meaning, and you're going to be very happy with the results of that.

Dr. Destini Copp [00:21:34]:

And, Selena, that is such a powerful message that you just that you're leaving us with. before we wrap it up here, can you let people know how they can find you. I want I want definitely wanna send them to that quiz that you have over that checklist. So definitely let them know about that. and, any other free gifts that you may have for them.

Salina Beasley [00:21:57]:

Absolutely. You can go to selinabeasley.co And I you can I offer a free mini lipstick master class if you're like, I'm just getting started. I don't even Like, I need to I need to baby step into the world of makeup, sign up for my free lipstick master class, and this is going to sort of lipstick as an easy on ramp into the world of makeup. So if that's what you need, go ahead and sign up for that. you can find the link to my skin undertone quiz at selinabasley.co under my freebie section But if you are if you have an event coming up, something that you're like, I would really like to be able to do my own makeup practice beforehand, feel confident to show up, in my best colors with the application skills that that work for me, then I encourage you to sign up for my next seven figure image challenge. you can go to selinabeasley.coback/challenge. And this is a 3 day challenge in which I guide you through selecting your best colors, auditing your makeup collection so you know what works for you and which products you need, which ones you need to replace, And by the end of 3 days, my goal is that you will learn how to put together a camera ready makeup look in 15 minutes or less. And that sounds a little ambitious, but it can be done. So if that is if that is something that you would like to participate in, just go to selinabeasley.coback/challenge, and you can sign up for the next challenge. And I would love to be able to host you and and be your guide and, just celebrate the looks that you create

Dr. Destini Copp [00:23:52]:

And I love that. A camera ready look in 15 minutes or less. So you say it can be done, so we'll definitely check that out. So, Selena, thank you so much for joining me. I loved learning about this. This is not a topic that I was familiar with. So thanks so much for sharing all of your knowledge with us.

Salina Beasley [00:24:12]:

Thank you so much for having me. It has been a pleasure.